The Adormo network is an advanced marketing channel.
A common approach to the marketing problem is to create a visually nice website and then invest in Adwords or similar programs.
Usually these campaigns are managed by professional SEM people who are great with Adwords but don’t know much about our industry.
So you give them, say, 5000 Euros and hope they bring in 10.000 in reservations.
They tend to miss the subtle specificity of the accommodation industry and as a result usually are less efficient than they could be.
It other words: the money you invest could bring you more reservations.
Here’s why joining the network can be a more efficient way to market your business:
1) We manage the Adwords campaigns. We are both Adwords and online reservation experts. That makes it more efficient.
2) The customer trust you more because he/she sees you are part of a worldwide network.
3) You reach more markets: we can easily add languages you don’t have yet. There’s always some opportunity in new markets. So, let’s say you add Russian: from your main website you can link to the russian version of the Adormo site in russian.