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Italiano marketing
Just a BIT
That was our first Exhibition. We’ve wandered amongst the professionals, fought for free regional food and discussed a lot of things with the people who know best.
It was good and fun, and now we’re ready for Berlin ITB.
Thanks to Michele of VeniceSplash.com for these pictures!
The Italian network effect
In the above picture you can see the areas taken by Managers in Italy right now. This picture is interesting because it shows how important the networking effect has been so far.
I am originally from a town close to Venice, Padua and Treviso.
The first Managers, those who are in Adormo right now, mostly got to know me through my travel blog and the latter Managers started hearing from Adormo as a business.
None of the above have much to do with the area around Venice, they are both outward looking and globalized efforts.
What’s funny is that the covered areas seems to have developed around where I’m from.
You see that red circle? That’s where I’m from.
The rest of the interesting parts of North-Eastern Italy is taken (Treviso is “reserved” and we are discussing Padua right now). Read the rest of this entry »
Local Blindness
I’m now preparing some marketing material for the upcoming tourism fairs in Milan and Berlin.
We’ll target potential Managers amongst the established online reservations companies around the world.
This requires a completely different approach as we’ll be talking to people who know their trade.
What do we have to offer to them?
Or, better: what’s the problem we can solve for them?
Back to the marketing material.
What is it for? Are we really going to get customers (Managers on this case) by delivering them shiny brochures in expensive looking folders?
I’ve been in exhibitions all over the world and I remember people carrying kilograms of brochures in 4-wheeled trolleys.
They probably burn them around a campfire when they get home.
I’ve been sitting in boots talking all day to agents from all over the world.
It’s interesting and tiring. But your brain can’t cope with all that information in one day.
Trade shows are there so that you can look your partner in the eyes, shake hands and get a feeling of the other person.
All the real work is done before and after that. Read the rest of this entry »