Category Archives: marketing

All the eggs in one Airbnb – 2nd part

View from an apartment we recently added in Venice

 

Tl;dr: a list of reasons why you should try to get bookings from multiple sources. In this article: Reviews and Search Rankings (in Airbnb and similar)

back to the list:

3) Good Location

A good location usually stays good. Of course there may be  a mega-project which makes a nearby area better, they may shut down the metro/tram for a while or a new building obstructs your view and there’s construction noise for the next 6 months but…ok, let’s skip this one.
There’s greater dangers to worry about.

Continue reading All the eggs in one Airbnb – 2nd part

All the eggs in one Airbnb – 1st part

View from an apartment we recently added in Venice

 

 

Tl;dr: a list of reasons why you should try to get bookings from multiple sources. In this article: quality and price are out of your control.

 

Let’s say that you are doing very well and are having a pretty easy life in getting you apartment filled in.
You say “I have my apartment in Airbnb and it sends me enough customers. I don’t need other channels”.

First of all let me congratulate with you: it means you did a good job in terms of apartment quality, location and pricing and probably more.

The Airbnb algorithm likes you.

That will allow you to get many good reviews and the Airbnb algorithm will like you even more.

Good for you.
Now, let’s analyze the things that are going well:

  • Good apartment
  • Good price
  • Good location
  • Good reviews
  • Good Airbnb search results

All the stairs are aligned and shine upon you! Continue reading All the eggs in one Airbnb – 1st part

The right mix of local knowledge and technology

last summer days in Prague on Riegrovy sady

I’ve arrived in Prague on Tuesday and I already had the chance to meet a few Owners.
One of the main reasons I started this trip around Eastern Europe is to understand what’s going on.

Before I dig into it, I’d like to kind of “save for later” the perception I have now about the market situation, as I am pretty sure I will learn so much that in a few weeks it will be very very different.

So, how do I see it right now?

Continue reading The right mix of local knowledge and technology