Imagine a world where there are only two kinds of shops:
- Huge Hypermarkets where you can buy everything.
- Very small dirty shops down the road where it’s a pain to buy anything.
I’m in Bali right now and I get both.
Whenever I need something I grab my bike and go to a small shop.
It’s not the smoothest experience but I usually get what I need. Well, almost (I am never sure I paid the right price though).
When I need to buy a lot of stuff I start a one-hour-each-way journey to the Carrefour.
It’s a shocking experience (which my wife loves) because I am in Bali and I shouldn’t be in a Carrefour. Or a Starbucks or a McDonalds.
The moment I enter the mall, I feel somebody is drying up my soul.
I am in Bali. It’s magic. A moment later I am in a shopping mall and I could be anywhere in the world and see exactly the same things (except the Durian).
I am nowhere. Lost in a non-place. Continue reading We are the niche